Category: Sales

Powerpoint presentations are an essential tool in the arsenal of most people making sales presentations to audiences of keen-eyed and sometimes cynical potential clients or superiors. Simply listening to a presentation, however dazzling the presenter’s vocal delivery, usually does not convince people who are regularly offered new ideas and suggestions. And in the fast-moving digital world, decision-makers expect new ideas to be presented to them in an engaging way; every day, we see new news stories about attention spans getting shorter! Busy people need entertainment and visual stimulation in order to get as excited as possible about your plan or product. This is why good Presentation Creation and Training can be almost as important as the idea itself when it comes to deciding people in favour of a product.

Which tools should ambitious salespeople use when designing in Powerpoint? There are a few tricks of the trade that can take sales presentations from boring to thrilling.

Good presentation creation and presentation training should embrace the age-old values of rhetoric proved to be convincing in Ancient Greece, and still working today. For example: famously, Apple CEO Steve Jobs loved to present things in threes. That’€™s the triad€™ system, which has been shown time and time again to be easier to remember than information presented in groups of two or four points. But don’€™t try to cram three key points onto a single slide  – good presentations stay minimalist. Use one slide to announced you’€™ll be outlining three concepts or stages, then give each concept its own slide.

Of course, Powerpoint is a visual medium. Slides should contain as few words as possible. This is partly because people in a busy sales meeting aren’t likely to want to read big chunks of text, and partly because the presenter shouldn’€™t have to read them out either. During sales presentations, the person speaking should try to establish eye contact at least once with everyone in the room, and should never turn their back. Turning around to read from your Powerpoint presentation sends a body language cue to the audience that the presentation is over, and they will stop concentrating.

The images used should tell the story for you. Clear infographics, evocative pictures encouraging emotions like happiness or satisfaction, and amusing pictographs, are what stick in people’s minds long after precise statistics have disappeared.

Text-heavy, undirected presentation creation can ruin the pitch for an idea which would otherwise be welcomed. On the other hand, striking presentations which use the art of storytelling, high-quality images and infographics, and interact with the presenter’s personality, are sure-fire winners.

Please visit https://www.eyefulpresentations.co.uk/

We all know it; times are tough. When it comes to the bottom line, every bid for new business counts. It’s tempting to cut advertising budgets, sack the consultants and just try to keep running costs down. However, if your company is always coming second in bids for new business and tendering unsuccessfully for those vital bread-and-butter contracts, maybe, rather than try and find a new sales manager, it could be more economical to bring in some temporary expertise. If sales are where it’s falling down, there are now companies specialised in the whole bid support process from business proposal writing to sales presentation training and they could just turn things around for you.

As in all service areas, the vital word is ‘bespoke’. Maybe your sales guys are doing a wonderful job out there but are working with second-class materials. Tired PowerPoint presentations and brochures which make even the sales team yawn are not going to inspire potential new clients. Behind the presentations comes the hard graft of business proposal writing – maybe this is where you need the help. Or the inverse may be true – the team at head office put their everything into the details of the bid, which the sales team then fail to deliver effectively because of sub-standard sales presentation training.

Bringing in specialists in tender and bid support is no longer something that just major companies do. In fact, it’s precisely the smaller players in the market who can ill afford to employ specialists in all these complex areas full-time who can most gain from an outside team coming in short-term with new ideas and market-leading competencies to pass on. It’s also smaller businesses who most rely for their survival on winning new contracts. Suddenly, hiring a specialist company starts to make sense.

There are other bonuses to hiring a company to steer you through the tendering process. The bid support you invest in this time may well give you the confidence and expertise to handle it alone the next time you have a major pitch. Knowing you have expert help with your business proposal writing and that your team are receiving excellent sales presentation training can additionally give you a confidence at tender time which will be communicated in your bid. And confidence, when it comes to that big pitch, could be something well worth paying for.

Please visit http://www.salesengine.co.uk/ for further information about this topic.

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powerpoint design is extremely simple. Lots of people use it for sales presentations every week, and some do a mediocre job of it. Powerpoint presentations are the industry standard for communicating information in a sales-type meeting, when you are hoping to tell the audience that you have the answer and product for them. Good Powerpoint design, on the other hand – a presentation that does what you want it to and inspires and motivates rather than sends people to sleep – is a different and altogether harder art.

Powerpoint is incredibly versatile, and has a large number of features – many of which will not even be familiar to the casual user. These can add real impact to your presentations; on the other hand, poorly used they can detract badly from the message you are wanting to get across, and act as a distraction. The best use of Powerpoint is as a support to what you are saying, not as competition, and certainly not as a replacement. It should function in such a way as to engage the audience, rather than alienate them or give them an opportunity to switch off from listening to you. (Incidentally, the same goes of any paperwork you send round – they need to complement your presentation rather than replace it. There is nothing worse, from the audience’s point of view, of receiving what is essentially the same presentation three times, in forms that barely differ – once on a handout, once on the screen with Powerpoint, and once spoken by you.)

A little help in powerpoint design can go a long way. Even if it’s just taking you through the basics and showing you how the main functions work – and how they should be used to maximum effect – then it can be worth a fortune in sales later on. Say, for the sake of argument, that the training you receive from a professional organisation or individual makes the difference in a single instance, securing a deal through your superior sales presentations that you would otherwise have missed out on? That’s maybe enough to pay for the training costs, several times over, already. Previously, your lacklustre Powerpoint presentations might have held you back; now, they are the missing piece you needed to make all the difference. That’s something that’s definitely worth thinking about next time you’re sitting through a boring sales meeting with one of the worst examples in front of you.

Please visit http://www.eyefulpresentations.co.uk/ for further information about this topic.

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